click-through rate

click-through rate
/'klɪk θru: reɪt/ noun
a method of charging an advertiser for the display of a banner advertisement on a website. Each time a visitor clicks on a displayed advertisement which links to the advertiser’s main site, the advertiser is charged a fee. A click-through rate of just a few percent is common and most advertisers have to pay per thousand impressions of their banner ad, sometimes written CTM (click-through per thousand).
(NOTE: The click-through rate is expressed as a percentage of ad views and is used to measure how successful an advertisement has been.)

Marketing dictionary in english. 2015.

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  • Click-through rate — or CTR is a way of measuring the success of an online advertising campaign. A CTR is obtained by dividing the number of users who clicked on an ad on a web page by the number of times the ad was delivered (impressions). For example, if a banner… …   Wikipedia

  • click-through rate — UK US (also clickthrough rate) noun [C] (also click rate, ABBREVIATION CTR) ► E COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the… …   Financial and business terms

  • Click-through-Rate —   [Abk. CTR, dt. »Durchklickrate«], Maß für die Effizienz eines Banners bei Werbung im Internet. Die CTR ist definiert als der Quotient aus der Zahl der Mausklicks auf ein Banner und der Zahl der Abrufe dieses Banners vom Server …   Universal-Lexikon

  • Click-Through-Rate — Die Click Through Rate (CTR) ist eine Kennzahl im Bereich Internet Marketing, welche die Anzahl der Klicks auf Werbebanner oder Sponsorenlinks im Verhältnis zu den gesamten Impressionen darstellt. Wird eine Werbung hundertmal angezeigt und dabei… …   Deutsch Wikipedia

  • Click Through Rate (CTR) — The percent of individuals viewing a Web page who click on a specific banner ad appearing on the page. Overall click through rates have declined substantially since the early days of electronic commerce on the Web …   Investment dictionary

  • Click-through rate — PodADV The average number of clicks per hundred ad impressions (views), used to determine which keywords are used and the marketing that attracts buyers …   Audio and video glossary

  • Click-Through Rate — PodWEB The average number of clicks per hundred ad impressions (views), used to determine which keywords are used and the marketing that attracts buyers …   Audio and video glossary

  • click-through — ˈclick through noun [countable, uncountable] 1. MARKETING the action or process of clicking on an advertisement on a website in order to see another website : • Search engines are able to monitor and track click throughs. 2. MARKETING another… …   Financial and business terms

  • View-through rate — (VTR)  показатель субъективной привлекательности рекламного средства, состоящего из рекламного носителя и рекламного сообщения, оценивается как процентное соотношение числа просмотров к числу пок …   Википедия

  • click rate — also click through rate ➔ rate1 * * * click rate UK US noun [C] ► E COMMERCE, IT, MARKETING CLICK THROUGH RATE(Cf. ↑click through rate) …   Financial and business terms

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